Nike and the French Football Association (FFF) jointly launched a new home and away soccer jerseys for the French national team.
The images of the two generations of World Cup champion teams are linked together in the 2020 Nike apparel collection to celebrate the essence of contemporary French streetwear and art.
In 2018, “Les Bleus” imitated the heroes of 1998 and won the country’s second World Cup championship. The new soccer jersey was proud to cross the chest with a red strip to symbolize the success of the army. Brotherhood.
"Two years ago we brought the whole country together again, just like back in 1998," forward Kylian Mbappé said. "Now we will also wear a chest like they did back then. The former jersey with red stripes. It is a great team that has left a valuable asset for French football. Now is the time for us to continue to strive to be the best of ourselves and to create our own history."
In addition to the red strips, the French team's new home jersey also stands out from the iconic French sailor suit design, with blue stripes flowing laterally on a dark blue background. This pattern is broken by the red strip on the chest. Above the strip is the emblem of the French team and the Nike Swoosh logo, and below it is the player's number. Dark blue soccer shorts and red soccer socks make the home image more perfect.
The French team’s new away soccer jersey is both elegant and avant-garde. It is pure white from top to bottom. The minimalist design is dotted with blue details. The three-color stripes on the side extend from the jersey to the shorts.
Both the home and away soccer jerseys display the motto of the French Republic-Liberté (freedom), Égalité (equality) and Fraternité (fraternity), reflecting the pride of the heart. There is also a retro FFF logo on the back of the calf of the socks. The font design of the name and number of the home and away jerseys was inspired by the typography found in a book history institute in Lyon.
The influence of French art and fashion is also projected to other products in the series, especially in the design of the team's pre-match training soccer shirt. The pre-match training shirt uses custom hand-painted patterns to create a stunning overall beauty. This white-based jersey has a simple round neck, abstract blue patterns distributed on the front and back, and dotted with vibrant red Swoosh logo and national team badge.
"1998 had a profound impact on French football, so it is a great thing to link the exciting home image with the extraordinary talents of today's teams," Nike Football Apparel Vice President Scott Munson ( Scott Munson) said, “For away jerseys, the shape of'Space White' can really resonate with players. Although many countries use red, white and blue colors, there is only one in the Nike 2020 series of national team jerseys. France will wear white from top to bottom."